今天在侃侃网听了关于网红邮件营销课程，接下来是学习到的邮件营销分享的内容。

标题要精炼，预防

1.被系统判定为垃圾邮件或者屏蔽

2.在网红第一眼看到这个邮件时，就知道是来自于一个品牌，想要合作collaborate

一般标题：

1.尽量使用collab,或者 collaboration，少用cooperation

2.标题放自己的品牌名

3.表明有意支付报酬，预算充足的情况下，会增加吸引力

标题建议：Paid collaboration with Honor 或者 HONOR Collab

邮件内容中要包含的几个因素，

1.问候语,对红人尊重，比如说可以加上Hope this e-mail finds you well或者 I hope you are having a great week.

2. 品牌介绍和产品信息，media kit

3. 对红人的内容和风格表示真诚的认同：I have been following your work for quite a while now and I have to say that many of your posts really resonated with me.

4.为什么红人要选择你的原因，为什么要和你的品牌合作？比如报酬或者赠送产品

邀约信几天甚至几周后可能仍然没有回复，就需要发一封follow up邮件，让你的邮件重新浮上来，因为红人收到的邮件实在太多了，如果没有收到回复

1. 标题对网红没有吸引力
2. 邮件不够专业和全面
3. 这段时间已经有合作项目，过于忙碌

品牌mediakit-介绍品牌故事，展示其他与品牌合作的红人

About us

对品牌做出介绍

介绍合作的红人背书

Our influencers

放6张合作的红人图片

邮件案例:

Hi Jamie,

W ran across your instagram page and think you would be a good fit for our influencer Campaign, we are SPAxxx, the first fine jewlery company to sell ring made by Satuxx Stone, which looks same as diamond but cost only 1% of the price, Here is a link to our latest promo video: 

What’s in it for you?

Sartuxxx will be providing you a lavishing 2.00 carat Sat xxx Ring (US 399$ value) that comes with 3-year warranty that protecting damage to the stone and any changes in color, darity or brilliance

What we need from you?

Picture post (Influencer guide attached as PDF)

Saturxx Swipe up(use http://xxxxx)

Super simple right? That’s because we know you’re going to LOVE it and want to share it!

When do you start?

If you are interested in working with us, pls let me know and I will send a simple Docusign agreement. Once Signed, we will get your Stuxx ring shipped out!

Please also provide us with:

1. Ring Size(see attached for size chart)
2. Phone
3. Shipping Address

Let me know if you have any questions. I hope to hear back from you soon.

Thank you

Jessica

10041 xxxxxx

AZnxxxx United States

website:www.xxx.com 

Facebook:xxx

邀约模板总结

Hi （influencer’s name）,

This is （your name） from （your company）.（your company）is (description)

I have been following your work for quite a while now and I have to say that many of your posts reasonated with me.

I wrote this e-mail to get in touch and see if we could collaborate on (your company).

We are only a start company, but we have had so much support from customers around the world, the feedback we received have been truly amazing! Attached you can see a handful of our lovely ambassadors who have worked with us in the past.

Does this sound like something you would be interested in?

If so, I would really love to get in touch and begin a collaboration that would bring value to both our audience.

Best Regards

XXX

在attachment里面加入你品牌的media kit

———-

Hi （influencer’s name）,

This is （your name） from （your company）.（your company）is (description)

I really enjoy your relevant content and am impressed by how well you’ve done with your personal brand( their personal brand blog name).

I am reaching out to you because I believe that your audience would really appreciate our products. Would you be interested in working with us and introducing our brand&product to your followers?

We’d be more than happy to gift you some of your products of your choice.

Pls let me know if you are intersted.

I look forward to hearing from you soon.

Kind Regards

xxx

———

Hi （influencer’s name）,

Hope you are having a great week!

My name is xxx, a marketing specialist at xxx company.

We are a xxx company that believes in (你公司的价值，使命)

I am reaching out to invite you to join our highly rewarding influencer program as you’re a great fit for our brand.

We will gift you some xxx products of your choice and feature you on our official social media pages.

We would love for you to share you experience and your amazing (你公司的行业）journey to your followers in return.

Pls let me know if this is of interest to you.

I look forward to your reply.

Kind Regards

xxxx

—-

Follow-up E-mail 跟进邮件

Hi xxx,

This is xxx from xxx conpany once again.

I’ve sent you a message last week hoping we could start a mutually beneficial partnership.

Pls let me know if you’re interested.

Best Regards

XXX

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